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bentrem

In the end, it appeared that actually the tone set early on in a comment thread looked like it influenced comments much more than anything intrinsic about the format or identity system used.

There’s no doubt that software design and features do influence community behaviors, but not as much as decent community management and personal engagement from journalists does.

How Facebook comments affect trolling for news websites — Tech News and Analysis (GigaOm.com)

Don't be the product, buy the product!

Schweinderl